Kids fashion clothes for boys and girls. Boys shirts, shorts and outfits. Girls dresses, skirts, shirts and leggings.

There is one question that parents of little kids around the world hear all the time. In English is “why?” and in Spanish is “y por qué?” The brand yporqué took its name from the well used, and often abused, phrase when its founders set up shop in Barcelona in 2007.

yporqué is a brand that goes beyond fashion, with clothes designed with a focus on the final customer: kids. Going beyond the textile experience, yporqué t-shirts  involve all senses, incorporating sounds, textures, games and glow-in-dark images.

Its innovative designs, comfort and creativity earned the brand the Barcelona Fashion Award in the creative category in 2011, making it the first kids’ fashion brand to earn that distinction.

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